We’re delighted to announce that Badminton England have been this week introduced with a prestigious award for its Area Bowl and Subject of Play Presentation on the YONEX All England Open 2024.
The award is deserved recognition for the pageant of badminton which was delivered to Utilita Area flooring and a document crowd throughout six spectacular days in Birmingham final March.
The accolade was introduced to Badminton England CEO Sue Storey and Chris Miller – Head of Main Occasions and Championships Director – on the BWF World Tour Finals in China this week.
“Initially, this award is devoted to the workforce behind the YONEX All England Open,” stated Sue. “Our workforce, our volunteer military, our invested board of administrators and all our occasion companions work tirelessly all through the course of the 12 months and particularly throughout six exhausting however actually exhilarating days of competitors to deliver the perfect of badminton to Birmingham. That is rightful recognition of all that arduous work.
“As a part of our long-term technique, we vowed to create extra alternative for folks to see the highest gamers in motion – and our method to inspiring the badminton neighborhood is pondering in a different way and never being afraid to innovate. This 12 months, we launched an iconic gray courtroom, delivered a daring, dynamic new model throughout the sector, pioneered the usage of LED and digital screens to raise the occasion expertise for followers and gamers alike and aptly celebrated the 125th anniversary of the All England – essentially the most prestigious badminton occasion on the planet!
“And we received’t cease. The longer term success of badminton depends on with the ability to encourage and have interaction a lifelong love of the game and the YONEX All England Open will probably be prepared in March to showcase the most effective of our sport on the very largest stage. We are able to’t anticipate 2025.”