At Badminton England, we’re proud and excited to start a progressive new chapter within the supply of our efficiency programme.
One among our 5 key pillars on the core of our ten-year technique is the Carry out pillar – ‘growing a system and surroundings that allows gamers to maximise their potential and carry out on the highest degree’. The foundations to realize these goals are already in place and stay each robust and basic to the way forward for badminton on this nation. Nonetheless, collectively we at the moment are taking a transformative stride in the direction of constructing what we consider shall be a revised construction even higher geared up to ship success for our athletes.
Our new configuration is intentionally designed to place coaches and gamers on the nucleus of every little thing we do.
The construction shall be damaged down into three clearly-defined areas:
- Senior Programme
- Junior Programme
- Para-badminton Programme
Going ahead, it will likely be badminton coaches – these with a deep, wealthy understanding of the game and what it takes to succeed – who immediately handle our athletes, our efficiency help workers and their fellow coaches. That is to help a laser-like deal with the person – the athlete on the courtroom and empowering them to get the easiest out of themselves shall be our very highest precedence.
The brand new construction will enrich the pathway between our junior efficiency cycle and our senior elite programme. Utilizing this new ideology, our core ideas shall be delivered persistently throughout all 5 disciplines and our flourishing para-badminton set-up. We may even dive deep into the info we acquire to tell our choices and navigate our method in the direction of titles, trophies and medals.
The sights of Badminton England and GB Badminton are already firmly set on the Olympic and Paralympic Video games in Los Angeles in 2028. Our aspirations are to compete on the most important stage throughout all 5 disciplines and to problem for medals sporting the Staff GB and Paralympics GB crest. We are going to intention to proceed to guide the sector with our pioneering and unparalleled para badminton efficiency programme and we firmly consider we ought to be one of many high ten nations in our sport – with the implementation of some of the dynamic and groundbreaking set-ups in badminton we’re assured we are able to obtain nice issues at Badminton England.

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Morten Frost, Efficiency Director at Badminton England, mentioned “We’re all dwelling life ahead, however we perceive life backwards. I’ve been concerned in badminton since I used to be a younger youngster, but in my two-and-a-half years within the position of Efficiency Director I’ve discovered a lot extra in regards to the context of our sport on this nation, the efficiency programs in place to attempt for on-court success, and the excellent folks on the very coronary heart and soul of our organisation who proceed to drive it ahead – and I’ve seen such an incredible quantity of arduous work and dedication.
“On account of that dedication, we now have constructed a stronger tradition and developed a dedication to a long-term technique to make badminton in England much more aggressive in Europe and on the world stage. Now, it’s time to redouble these efforts, reassert that dedication and collectively take a major step ahead in the direction of that aim. We now have come a great distance already, however there’s extra to do. We are going to nonetheless make errors alongside the best way and we’ll proceed to be taught, in fact. However, with this new construction in place, I’m extremely enthusiastic about what the longer term can seem like for badminton in England.”
Sue Storey, CEO at Badminton England, mentioned “Because the governing physique of the preferred racket sport within the nation, we now have a accountability to problem our methods of working, continually evolve and enhance, and be each real looking and bold in our goals.
“On behalf of Badminton England, I want to place on document my heartfelt thanks to each member of teaching workers who has contributed to bringing our senior, junior and para programmes to the place they’re right now. And I want to personally thank all of the teaching and efficiency workers who’ve gone above and past in current weeks to minimise any disruption to coaching schedules, teaching requirements and our athletes’ preparations throughout this transitional interval. It has been a real crew effort for which I’m vastly appreciative.
“Efficiency is measured towards achievement on the highest degree and I’m assured this new strategy is the continuation of an ethos of arduous work and dedication and the beginning of a really constructive future for our efficiency surroundings.”
As a part of our new construction, Badminton England at the moment are proactively recruiting for six new roles integral to the success of this new imaginative and prescient:
- Head Coach (Senior)
- Head Coach (Junior)
- Para GB Nationwide Coach & Pathway Supervisor (Para)
- Programme Supervisor (Senior)
- Singles Coach (Senior)
- Doubles Coach (Senior)
We sit up for welcoming purposes for positions which is able to all come collectively to type a highly-motivated, performance-driven crew of coaches and help workers devoted to delivering the easiest surroundings for all our gamers.
Chair of GB Badminton, Mark Burgess, defined “It is a daring and essential step ahead for the GB programmes in our pursuit of world-class efficiency. Fostering an surroundings the place expertise can actually thrive is crucial for our future success and the GB Board totally supported the imaginative and prescient Morten articulated. With our sights firmly set on LA 2028, we’re trying ahead to the impression this transformation could have in serving to to propel the GB programmes to new heights.
“On behalf of GB Badminton, I’d additionally like to precise our gratitude to these coaches who’re leaving the GB programme for his or her dedication and vital contributions as gamers and coaches over a few years. We want them each success sooner or later.”
That is just the start. This shall be a crew effort. And we’re all trying ahead to seeing what we are able to obtain collectively.